Why Build An Email List?
In my experience building an e-mail list online is one of the most important things you can do. If your goal is to build your brand and keep those that subscribed to your newsletter in the loop, e-mail is the way to go. We all have email, and we all check our email daily.
10 Things You Can Do with An Email List
- Pitch products or services
- Provide solutions to problems that your audience might have
- Create Facebook Lookalike Audiences
- Send your latest blog post
- Let your customers know about new products
- Show what you do to build your business
- Feature your customers to your other customers
- Testimonials of happy customers
- Ask for feedback
- Feature a team member
So, how do you effectively grow your e-mail list?
You have to have a strategy. Take a look at your website and think about where your visitors will be going to. A solid place to have an email subscribe form is on your home page. On my website, I have a subscribe form on the side panel under my bio. On my website, the subscribe form is big, bold and is easy to see. The form on my website comes built into my WordPress Magazine Theme.
Having this side panel CTA is place has proven to be very effective for building my list. That said, having just this CTA isn’t the only way I capture e-mails. I also use an awesome lead capture tool called OptinMonster.
OptinMonster is a tool that allows me to create beautiful lead capture forms. I strategically use the forms throughout my website. I’ve used OptinMonster is for a couple of years now and the results have been amazing. The team at OptinMonster are professionals in the lead capture space. They are continually introducing new and improved tools that help people build their email lists.
10 examples of OptinMonster lead capture forms that help grow your email list.
1.) The Shopping Popup
This popup is great for offering a discount for products or services. To get to get the “exclusive deal”, they need to subscribe to get to receive communication from you. This could be periodic special offers or to receive your newsletter.
2.) The Entrance Fullscreen Popup
This lead capture covers the entire home page when the visitor arrives. Make your subscribe message short and to the point. Include a link at the bottom that allows them to exit and proceed to your website if they don’t want to subscribe.
3.) The Sidebar Email Subscribe Form
If your website doesn’t come with a sidebar email subscribe form, you can use one of the professional templates provided. Editing to match your branding is easy. You can change the colouring, wording, and images with just a few clicks.
4.) The Floating Bar
This lead capture form appears at the bottom of the pages you select. It gets the viewers attention and isn’t intrusive. The viewer can either subscribe or click the X to make it disappear.
5.) The Slide-In
This form is non-intrusive. You can set this form to slide in at whatever time you would like from the side. This form is ideal to slide in when the viewer has reached the end of your post.
6.) The Free Trail
This lead capture form is ideal for those who offer a service. Why not offer a free trial. A great incentive. Try before you buy.
7.) Free eBook Download
Are you an expert in a particular field? Why not write an eBook? This is an effective way to promote your expertise and build your lead list.
8.) After Post
The after post is ideal to use at the conclusion of your blog post.
9.) Free Tool
Do you offer a tool that will help your target audience succeed? Perhaps offer it free?
10.) Case Study
Have you done a case study on a topic that your target audience may find useful? Why not give away a copy of your case study in exchange for their contact information. Win-Win!
Key advantages of using OptinMonster to create lead capture forms.
- Drag and drop builder that is optimized for high conversion rates
- Build forms in minutes not hours
- Exit Intent® Technology – this technology detects when a user is about to leave your website and then triggers your lead capture to appear
- Multiple form types are available including the 10 that were highlighted in this article
- A/B test your forms and find out which ones work better. Did one heading work better than another? Did a particular image resonate more with your audience?
- MonsterLinks™ – 2 Step Opt-in Technology…allows you to hyperlink a word our image and have a lead capture form appear
- Mobile specific popups
Incorporating lead capture forms on your website is a great way to grow your email list. Always be respectful of your contacts. Never send them spam. You should always strive to provide value and position yourself as an industry leader.
I would recommend that you give OptinMonster a try and see for yourself. Building your list and having ongoing communication with your leads and customers is very important.
Over to you. Do you use OptinMonster? If you do, it would be terrific if you’d leave a comment below and let us know your experience. Were there specific forms and offers that worked better for you?