When you see the Virgin logo, what comes to mind?
Do you think of Richard Branson? Or do you think about the specific color of their logo? Each of us has a different reaction when we see this very memorable and iconic logo.
Take a look at the Virgin logo.
My assertion is that you may have a positive reaction when seeing their logo. Why is this? Is it the color of the logo? Is it the association that the “brand” is enormous and is known to have established worldwide businesses that tend to perform well and are progressive?
Whatever your reaction, the fact of the matter is that if Virgin didn’t have this specific logo for branding their many businesses, their “trust factor” might have been reduced and establishing themselves as a solid brand may have been difficult to do.
I believe that your brand is tied in closely to your logo. It has to be clear, crisp, and memorable.
Your logo should meet these 5 key criteria.
1.) The first glance test.
When you look at a company logo is it memorable? Does the logo say exactly what the business does? Is it vague or would you need to follow-up with them to confirm what they do?
It is my position that your logo should convey what you do at first glance. Take for example my logo, I am hoping that you have a pretty good idea of what my website is about. That’s what I’m hoping anyways, lol.
2.) Who do you want to sell to or communicate with?
Who are you intending to communicate with? In order to create the most effective logo, you will need to refer to your customer persona. This is a fictional character of your ideal buyer or person you would like to communicate with. You need to have a customer persona already in place before having your logo made.
3.) Color theory and imagery.
Is your logo bright and inviting? Or is it dark and boring? What type of fonts are used?
Take some time and investigate how the color of your logo may enhance the positivity you are trying to produce. Here is a Huffington Post article on this topic.
4.) Your web address.
Is the company web address you want available for you to purchase? Optimally you will want to own the domain name for your business before having your logo made. Your logo could include your personal name. Many top bloggers in the world, like Jeff Bullas, use their name to brand themselves.
You could have a vague web address for your business, but this can be confusing for the customer. You want “finding you” to be as seamless as possible on the web.
Make sure the web address you want is available by doing a domain name search. I recommend Bluehost for domain name registrations and website hosting.
5.) Is your business name registered by a different business or person?
If you intention is to use your blog or website for business, you should also confirm that your business name is not already registered by someone else. You can technically operate your business without registering your business, but this can get confusing and you may run into some additional headaches. You may find the person with the registered business name contacting you and requesting that you hand over your website url. Do your homework on this, and you’ll be fine.
How and where do you get a logo made?
I recommend that you talk to your friends and get some referrals for designers in your area. This is what I did with my logo. I had known of a terrific designer in the Edmonton area. I reached out to her and asked her to prepare a few drafts. I sent her my ideas on what I thought the ideal logo would be after doing my research on design.
We had a few back and forth sessions and narrowed down what we thought would work the best. My logo has had two looks. My first logo had a little guy in it. The idea was that the viewer could relate to him and find him approachable. (And he sort of looked like me in my younger years, when I had hair, lol).
Last year, we removed the little guy and went with the wording of my business.
Recently businesses have been moving away from having too many distractions in their logo to being more straightforward, clean and memorable.
My current logo ( I hope it’s straightforward, clean and memorable, lol)
Back to my original example of the Virgin logo. They nailed its design “back in the day”. Clean, simple and memorable.
That concludes my thoughts on to create an awesome company logo people remember.
If you have any questions about what to think about when making a logo, or would like a referral for a quality designer, please do contact me.