So you have a website and you know that you have to SEO it effectively to get found online.
But where do you start? You’ve Googled “how to SEO your website”, but the search results are overwhelming. What do you do?
It doesn’t have to be that hard. I’m going to show you how to SEO your website one page at a time.
If you follow the steps I’m going to show you, you’ll get it done knowing that you did a thorough job. Keep in mind, SEO isn’t a “one time task”. It requires monitoring and changing things up as you move along.
There are 5 tools that I use to SEO a website.
- An SEO Excel optimization template
- Google Keyword planner
- SEO Quake
- Yoast or other SEO software that comes with your website
Below are the steps you will need to do to SEO each of your website pages.
I’m going to assume that you’re starting your SEO project on a new website. If you are terrific, you can jump right into using the SEO Excel template I provide below.
If you’ve done some prior SEO on your website, you’ll need to make changes after you map out your plan using the process below.
Google search is always evolving, and noone, other than Google, knows exactly how they index website pages. We do know that there are certain key webpage inclusions that Google uses in the search process.So, take advantage of this, and get cracking on SEO’ing your website so it rocks!
Some of the important SEO inclusions are URLs with keywords in them, page titles with keywords and meta descriptions that also have keywords in them.
That said. Let’s get started.
1.) Download the SEO Optimization Template.
After downloading, enter each of the content types that are on your website. For example, your home page. Leave the rest of the fields on the template empty.
Download the seo-optimization-template.
2.) Google Keyword Planner.
If you have a Google Adwords account, you can access the keyword tool that they provide. Its called Keyword Planner.
If you don’t have a Google AdWords account, you can use a similar tool called SEM Rush. I will discuss more of its features later in this article.
When you’re logged into your AdWords account, use the top nav bar to locate a drop down in tools to access the the Keyword Planner.
When in the planner, use the tool to find suggestions for keywords to use. If you are working on your home page for example, think about keywords (e.g. marketing) or keyword phrases (e.g. San Francisco marketing specialist).
Conduct a search of the keywords you think would be appropriate for the page you are working on and then review the results. Google provides you with competition levels. I recommend that you choose keywords that have low competition. This will increase the likelihood that your page will get indexed and found easier by people searching on Google for those terms.
When you have determined the keywords you want to rank for each page, then return to your Excel sheet and map out the pages you want to associate those keywords with. Then complete the worksheet.
Keep in mind that as you choose keywords for each of your pages, you’ll want to have different keywords associated with each page. Don’t duplicate keywords in the main fields that are required like the url, the page title and the meta description.
If you choose to stop there, that is fine. skip ahead to #5
3.) If you want to delve deeper.
Why not. Delve in a bit deeper and see what your competitors are using for keywords on their website pages. I recommend a free app download called Seo Quake. It’s a great little tool.
Download Seo Quake here
After downloading, go to a competitor’s page, then run a report. You’ll see their page title, their meta description and a lot of other insightful information that will help you plan your SEO strategy.
When preparing your titles and meta descriptions, you will need to keep character length in mind. Google only show visitors a specific amount of characters. Keep within the limits.
Note: When writing your meta descriptions, write them so the reader understands the value of your page. And always leave them with a CTA (call to action) e.g. Call me today for a free website SEO report.
4.) In addition to using the tools above, I also use a paid tool called SEMrush.
SEMrush is not for everyone, as it is extremely robust and provides a huge amount of SEO information that may not be what you are wanting. But if you are a marketing person or a business owner that just needs to be on top of everything, I recommend you give the free trial a go.
One of the main applications that I use on an ongoing basis is the competitor monitoring function. I’m able to track all my main competitors and see what they are doing. I can see the keywords that they are using and I can see how well they are performing at driving website traffic.
I can also check my own website SEO performance. I am provided daily suggestions on how I can improve my web page SEO strategy and can adjust my planning.
Other great features include seeing what my competitors are writing in their paid Google ads and what their display ads look like. I can use this info for my own Google advertising campaigns.
Give SEMrush a try!
5.) Web optimization SEO plugin.
After you have done all of your keyword research and you have completed your Excel sheet, then you can move onto entering the data onto your website using a web optimization SEO plugin.
My website is built on WordPress. There are many SEO plugins that you can use on your website. I use a popular one called Yoast SEO for WordPress plugin.
Use the built in SEO title, slug, meta description length & visual review function inside Yoast.
Here is a useful blog post written by youat that will help you create a useful and SEO optimized meta descrition.
Related article: How To Create The Right Meta Description.
If you would like to try Yoast on your WordPress website, you can download it here.
That sums up my website SEO process.
At the beginning of this article I included that SEO is an ongoing process and that is isn’t a “one time task”. Be diligent and continually assess your SEO strategy. I review my website every two weeks.
If you use other website SEO tools and/or strategies it would be great to learn what’s working for you. Please do leave a comment below.
If you have any questions, always feel free to send me a message.