Recommended Marketing Resources
If your intention is to build an online business or personal brand, you need core platforms and online marketing tools to help you do this. You need a blog to post your information and tools that help convert them to customers and be brand advocates for you.
Core platforms include having a professional blog, some appropriate social media platforms like Facebook, Twitter or Instagram and a solid marketing strategy for building your brand online.
On this marketing resources page I have included key online marketing tools that I use to build this blog, social media platforms and my brand.
What’s in a name?
A lot. In my opinion, a business name needs to “say” what you do at first glance. There should be no guessing as to what you do. For example, you need a plumber, would you be interested in knowing about 24 Hr Plumbing Services or Dave The Handy Man? You get the idea. So, when you’re deciding the name of your business and then registering your web domain name (URL), be very cognitive of this.
You will need to determine and register your blogs website address (domain name). You can do this by visiting Bluehost and searching for suitable names for your blog. The process is easy and can be completed within minutes.
The domain name registration and hosting service provider that I use and recommend is Bluehost.
The best way to encourage visitors to subscribe to your newsletter, is to use landing pages. These are unique pages that allow you to offer a piece of content in exchange for their e-mail address. Typical free content that you can give away include eBooks, and PDF’s about topics that your viewer may get benefit from.
The landing page tool that I recommend is Instapage.
WordPress is the platform I use to build my blog. WordPress is the world’s #1 global blogging platform. Minimal computer savvy is needed and the online help forums are extremely helpful.
There are two types of WordPress sites that you can set up. WordPress.com and WordPress.org. If your intention is to build a professional blog, with a web address that is a “.com”, you’ll need to use WordPress.org.
Start with a theme
Themes are blog frameworks that will help minimize your blog design and setup time. Most themes have help options that include video and Q&A pages that will help you create an awesome blog for yourself.
StudioPress – offers current and professional blog themes suitable for those just getting started to already established businesses. Studiopress themes are world know for ease of use and functionality. They are powered by their WordPress Genesis Framework and are known worldwide for their blogger RainMaker Platform. My blog is the Magazine Pro StudioPress theme.
In order to post your blog to the internet you will need to have web hosting.
Bluehost is a world leading hosting service. The setup process is quick and the customer service is exceptional.
ShortStack – This tool allows you to customize your Facebook page with promotions and contests without having to be a designer. This is a professional tool that will help you promote and accelerate your Facebook’s brand following. I use this tool to run contests, on average, we collect 200 e-mail address for our customer databases each contest.
SEMrush – This paid tool allows you to launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place. You can try it out before you buy. I use SEMrush everyday for my work. In my opinion, its a “must have” if you are a marketing person or a business owner that wants to keep onto of your website performance.
SEOquake – Is a free powerful SEO toolbox for your Browser.
I wish to be fully transparent with my readers and want you to know that I will discuss a variety of products/services on this website, and sometimes I will use affiliate links. If you follow an affiliate link and go on to purchase that product or service, I will be paid a small commission, however your cost will be the same. I don’t make a lot of money using affiliate links, but the small amounts that I do receive help me to keep this website going.
I don’t push products or services that I wouldn’t use myself , and no commission will drive me to it, so I won’t recommend a product unless I have…
- Used it personally (which is the case the vast majority of the time.)
- Thoroughly researched it and gotten first hand user feedback.