The inbound marketing methodology was popularized by the Boston marketing company called Hubspot. The methodology includes 4 stages and is a pretty solid blueprint to follow if your intention is to build an online business or gain a larger blog following.
The 4 stages of the inbound marketing methodology strategy are – attract, convert, close and delight.
In a nutshell, you want to attract visitors to your website, convert them to leads, lead them down the path to purchase, and then you want them to become enamored with your products or services and tell all of their friends.
I use Hubspot at my day job and apply inbound marketing strategy with most online marketing that I do. For the past 3 years, we’ve had a lot of success and the results have been quite remarkable. I’ll be the first one to say that I love Hubspot. Their inbound marketing tools, community and support is truly fantastic.
There is one small drawback though with Hubspot, the cost. Hubspot is not cheap. It can cost you upwards of $2400 (American Dollars) per month. For many businesses this cost is just too hard to swallow.
Speaking for myself, I can’t afford to use Hubspot on my personal blog, so I did some research to find free inbound marketing tools that would work on my WordPress site. I found a few, but after installing them, either they had no basic functions like the ability to build a landing page or call to actions (CTA’s), or the ease of use was non-existent. I was actually getting quite frustrated, it seemed to me like no one out there was offering any options that were viable and worth considering.
Then I stumbled upon Inbound Brew. I read their review on line (at the time there was only one review) and it was positive, so I figured what the heck, I’ll download the plugin and give it a try. I downloaded it and there was a hiccup with the landing page setup. So, being that I’d had a history of unsuccessful tool installs, I simply deleted it.
Fast forward a couple of months, and I still hadn’t found any tools that would work for me. So I thought I would revisit Inbound Brew again. And I’m glad I did. While I was away they were working at improving their inbound marketing tools. I installed their plugin again and went through the setup sequence that they outline for users to do. There was one small issue with the landing page setup, but it was quickly resolved by the Inbound Brew team, and then I was quickly up and running!
I’ve setup my first eBook CTA and Landing Page and it’s working really well. Leads are coming in everyday!
Below I’m going to go through the setup of their tools and show you how the setup is done. Oh, I almost forgot to mention, the plugin is FREE right now. Yup, 100% free. They’ll be rolling out a paid version that will never be more than $100 per month. But don’t let that scare you. Chris Fontes, the founder and CEO, promised that they’ll always give away, for free, 80% of their features, and the existing free features, will always be free.
After downloading the plugin and installing it, you’ll want to go to the dashboard to start setting everything up. On the dashboard you’ll see on the right hand side the 5 sections you will want to go through in sequence to get your inbound marketing rolling.
This is what the Dashboard looks like.
Below are the 5 sections you will need to setup.
1.) The first section you’ll need to set up is the email template.
As you start to get leads and they provide their names and email addresses, you’ll want to stay in contact with them. You can easily set up an email template and format it as you wish including a header and footer, your brand colors, your logo and a lot more.
2.) The next section is your landing page contact form.
This is the form where your lead will include their name and email address, click the CTA button, that you will create later, and where you’ll set up how your offer will be delivered to them. You can email them a copy or they can download it directly to their computer or device.
3.) Next you’ll move onto setting up your social sharing buttons.
Simply include your preferred social accounts, format them as you wish and you are ready to share your content on your blog.
4.) Next you’ll move on the landing page setup.
This is the page that your blog visitors will be directed to when they click on the CTA you’ll create. On this page you’ll want to include a quick synopsis of what your offer is about (this could be an eBook for example). And a few bullets describing the benefits they will get from downloading your eBook. Keep the landing page simple, to the point and a “no brainer” for the visitor to download. You want them to think “I just HAVE to get this book”.
I’m in Canada, and we have relatively new laws in place that requires blog owners to let the person downloading your eBook or offer know that in exchange for getting their e-mail address, you will be adding them to your newsletter list. I do believe this is a good practice, you don’t want to surprise those receiving your newsletter, you want them to be looking forward to hearing from you.
5.) And the last step you will need to set up is your CTA.
This is the visual button that you’ll include at the end of your blog posts that will direct the visitor to your the landing page. You can included a premade CTA or make one using their platform.
BONUS: An additional great inclusion is the keyword management tool.
Here you can create and save keywords as you write content for a blog posts or landing pages.
There you have it. A great free WordPress inbound content marketing tool that will help generate leads for you and start building your email list faster.
Download it today, give it a try and please do let me know what your experience is with the tools.
Must mention – the team at Inbound Brew is really great, every time I’ve reached out them, I get a response back very fast. They’ve been super helpful and I have no problem recommending their tools and services.
Oh, and it would only be appropriate for me to point out that I have a great blogging eBook that is free to download. Just click on the CTA button below and get your copy!